ENGLISH HARBOUR RUM CELEBRATE DIAMOND SPONSOR STATUS WITH SHAGGYSunday 16th March 2014
Antigua Sailing Week is delighted to announce that English Harbour 5 Year Old Rum, which has been a significant sponsor of the event for 20 years is increasing its level of sponsorship to Diamond level for 2014. Of this major decision, Managing Director Anthony Bento states:
‘Antigua Sailing Week continues to be the major event that drives year round awareness of Antigua and Barbuda as the premier yachting destination in the Caribbean. For English Harbour 5 Year Old Rum that makes the decision for us to increase our support to Diamond level an important one, as working together with Antigua Sailing Week will not only assist Antigua in its tourism marketing efforts, but also work to grow our export market, a combination that we continue to see positive results on.’
To celebrate its elevated status to Diamond level English Harbour 5 Year Old Rum has also decided to support an international concert at Shirley Heights Lookout on Tuesday 29th April. The headline act will be Shaggy, and Antigua’s very own Tian Winter. Of the night, Caribbean Sales Manager of Antigua Distillery Calbert Francis says: ‘We wanted to select an act that would appeal to the broad cross section of visitors as well as the Antiguan party crowd, and Shaggy definitely fits the bill. And of course the combination of Rum and Reggae is one which we know the sailors love’.
Commercial Director of Antigua Sailing Week, Alison Sly-Adams says: ‘I’m delighted that English Harbour Rum is increasing its support of Antigua Sailing Week and hosting such a fantastic party. Over the last few years we have worked together to develop the parties at Antigua Sailing Week, and the vision of the management of Antigua Distillery Ltd., has continued to help shape our direction. We thank them for their huge support and look forward to making the Antigua Sailing Week 2014 parties the best yet.’
Tickets will go on sale 1st April on www.sailingweek.com, and Facebook and will also be available at Digicel, Mainstay Caribbean, the Antigua Hotel and Tourist Association and Shirley Heights Lookout. Visit www.sailingweek.com/v4/the-race/event-programme/ for the full party programme.
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