(L to R Glenroy “Zamba” Richards, songwriter, vocalist and guitarist, EL-A-KRU, Johnny Ingle, Commercial Director, Digicel, Karen Tuckett, Marketing Executive, Digicel, John Delves, General Manager, Digicel, Tanzania "Tizzy" Sebastian, lead vocalist, EL-A-KRU, Troy Byrne, Marketing Manager, Digicel & Rohan “Sylky” Hector, Manager, EL-A-KRU)
“We are thrilled that EL A KRU featuring Tizzy have joined the Bigger, Better Network!” said Troy Byrne, Marketing Manager for Digicel Antigua. “EL-A-KRU has a strong pedigree on the local, regional and international music scene and there is great synergy between both brands”.
The band's single, 'Antigua Nice' was dubbed "Antigua’s new anthem", and was used extensively by the Antigua Ministry of Tourism in their customer care initiative for the 2007 Cricket World Cup.
This summer, EL A KRU received rave reviews as the only soca artist on the lineup of the 2010 UCLA Jazz and Reggae Festival, in Bel Air, Los Angeles, California. With an annual attendance of over 30,000 and performances from legendary artists such as Erykah Badu and the Marley brothers, UCLA Jazz and Reggae Festival is the largest student-run event in the United States. Tizzy and the guys are an Antiguan institution on the world stage!”
“This is a partnership that will do great things for a great nation. Our emphasis is on representing Antigua and Barbuda at the highest level and matched with Digicels commitment to excellence, we will be a quite a formidable force!” said Rohan “Sylky” Hector, Manager, EL A KRU.
”I’m really looking forward to this new chapter for myself and the band. Two great brands coming together to make one great team!” added Tanzania "Tizzy" Sebastian, lead vocalist, EL A KRU.
“This is a very exciting time for Digicel, and having a relationship with EL A KRU adds a very special dimension”, said Johnny Ingle, Commercial Director, Digicel. “This is a band that takes their music, their image and their business very seriously and there are exciting times ahead for this partnership!” he added.
“To celebrate this relationship in style, EL-A-KRU will perform a FREE concert at the Multipurpose Cultural & Exhibition Centre, Perry Bay, St. Johns, Antigua on Thursday 30th September 2010 & the show will start at 9.30pm,” said John Delves, General Manager for Digicel North Eastern Caribbean. “So come along, have some fun and join in the celebration!” he added.
