ANTIGUA & BARBUDA TOURISM AUTHORITY

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A & B CONCLUDES SUCCESSFUL TRADE AND TOURISM MISSION
Monday 12th November 2018

NOVEMBER 11, 2018 - On the heels of a successful week promoting the destination at World Travel Market in the United Kingdom, tourism officials joined an Antigua and Barbuda delegation led by Minister of Foreign affairs Immigration and Trade, the Honourable E.P Chet Greene to mainland China. This was to ensure that Antigua and Barbuda took advantage of the unique opportunity presented by the People’s Republic of China to be a part of its International Trade Expo in Shanghai. The Expo which attracted over 250,000 visitors was held over a five-day period from November 5 – November 10, 2018.  

The delegation included CEO of the Antigua and Barbuda Tourism Authority Colin C. James, Senior Sustainable Tourism Officer in the Ministry of Tourism Vashti Casimir, Babu Browne of the Ministry of Foreign Affairs and Managing Director of Shell Beach Seafoods Company Ltd Wilbur Edwards, who currently exports Lobsters to Hong Kong and took advantage of the opportunity to expand into mainland China.

Antigua and Barbuda was among five other Caribbean countries being housed in the Caribbean Pavilion during the five-day Expo.  The booth was a hub of activity as hundreds of Chinese business executives sampled the award-winning Susie’s Hot Sauce and both the English Harbour and Cavalier rum. Numerous enquiries were received from Chinese importers desirous of introducing these products into China.  These contacts have been saved and will be passed to the relevant companies for fulfillment.

Minister Greene met with several Chinese based companies seeking to start new businesses and develop trade opportunities not just with Antigua and Barbuda but ultimately to expand to the rest of the Caribbean region. These potential areas of trade ranged from the cutting and sewing of disposable bags and t-shirts to the roasting and packaging of South American coffee beans in Antigua for export to the Chinese Market.

Minister Greene in expressing his appreciation to Madame Sun Jinhuan First Secretary and Economic and Commercial Counsellor of the local Chinese Embassy and other Chinese officials, commented that “As a nation we are extremely appreciative for the support of our Chinese hosts in making this fully sponsored opportunity available to us to attend the China International Expo. It speaks volumes to the level of friendship between our two nations. The response to our products and the level of business leads that we are now actively pursuing is very encouraging indeed. Once the fruits of our labour begin to materialize we can look forward to more participation from other local companies as they get a true understanding of the vast potential of the affluent and growing Chinese market for goods and services at this annual event”.

A key focus of the country’s booth was to raise the awareness of Antigua and Barbuda as a top aspirational destination for affluent Chinese visitors. During the visit, CEO of the Antigua and Barbuda Tourism Authority Colin C. James shared Antigua and Barbuda’s airlift and tourism potential with several prospective investors who were keen to explore travel opportunities for Chinese Tourists, who by 2025 will comprise the globe’s largest group of outbound travelers.

The Minister and his delegation also met and hosted a group of Antiguan and Barbudan students studying in China and residing at several Shanghai Universities.  The students joined the delegation for dinner and an evening tour of The Shanghai Oriental Pearl Tower - an  iconic Shanghai attraction, to mark the end of a successful Trade Expo in one of Asia’s largest and fastest growing metropolitan cities.


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