ANTIGUA & BARBUDA TOURISM AUTHORITY

(St. John’s, Antigua, Dec 11, 2011) Destination promotions in the US market intensify as Antigua and Barbuda became the set for a live two-day remote radio broadcast on the 195 Morning Show in Danbury Connecticut.

Last Friday, the destination received four hours of continuous coverage via radio and social media, as award winning morning show hosts, Ethan Carey and Lou Milano, broadcast live from Piccolo’s Restaurant at St. James’ Club Resort.  The duo’s Monday show, their largest show of the week, will also be broadcast from this scenic location.

The broadcasts wrap up a multimedia “I95 Listener Promotion” that began during the summer, featuring a trip giveaway and special 4-night packages to Antigua and Barbuda that allowed 40 loyal listeners an opportunity to spend time with these revered personalities at St. James Club.
According to show host Ethan Carey,”This is the third Caribbean “I95 Listener Promotion” that I have hosted with Lou, to discover different destinations with our listeners and I have to say that this has been the best.  The property, views, beaches, cuisine and the people have been great and this all makes for the perfect combination for a weekend getaway. Our past “Listener Trips” to St. Lucia and Jamaica have also been very successful with hundreds of listeners signing up and generating significant business for those islands before and after the broadcasts.”

US Director, Derede Samuel Whitlock whose team coordinated the promotional effort, thanked the I95 team, Minnuci Travel, St. James’ Club and American Airlines for their support and collaboration. “This exposure with eight hours of air time, comes at a critical time as we gear up for what is expected to be a very competitive season. I95 is well recognized throughout upper Westchester and western Connecticut, and we expect to see significant returns on this promotion. The listeners are extremely excited about the destination and the chance to be a part of a select group.  This is a winning promotional model for the entire destination that we intend to replicate throughout 2012.”

To create audio appeal, Friday’s broadcast featured several interviews, including a demonstration by Chef John Samuel and General Manager Alex de Brito at St. James’ Club. Local proprietor, Valerie Hodge and Yachting Liaison Officer in the Ministry of Tourism, Gerry Daniel, discussed the history, attractions and cultural appeal of the National Parks and the English Harbour area. Monday’s broadcast will feature more interviews and a performance by award winning steel pan player Lacu Samuel.

Ethan Carey is synonymous with I-95 and has been 'rockin’ on the airwaves since February of 1979. Known for his effervescent personality he has anchored the I-95 Morning Show since 1990. Lou Milano has been with I95 for 10 years and brings his youthful exuberance and sarcastic observations on life to the show every morning.

I95 reaches over 2.5 million listeners in Putnam, Duchess and Westchester counties in New York and several counties in western Connecticut.  This geographical area is grouped within the New York Tri-state area and is considered among the top 10 affluent communities in the United States.