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DIGICEL LAUNCHES FIT FOR LIFE PROGRAM
Tuesday 20th May 2014

WHAT IS FIT FOR LIFE?
-          A Competition between Fitness Camps

WHY FIT FOR LIFE?
-          Direct example of our brand values of being EXTRAORDINARY

(a)   Dynamic – The world does not stand still and neither should we!

(b)   Challenging – We challenge ourselves and the people around us!

(c)    Dedicated – We have an idea, we act on it! We believe in something we deliver it. We care, we show it!

 
Each of these groups work with their membership to help motivate them to expect more from themselves and train to reach their fitness goals. Each offer proper weight management and well as proper dieting. As an extension the program, we have enlisted the services of Nutritionist Beverly Hill. Beverly will be conducting seminars with team on making the right choices and knowing how to shop for the right foods to fuel the body.
 
Beverley D Hill is a Registered Dietitian with the American Dietetic Association. She attained her BSc Degree at Andrews University and later an MBA with special emphasis in Healthcare Administration from Southern Adventist University. Miss Hill has been a practicing Clinical Dietitian for 16 years and holds membership in the American Dietetic Association and subscribes to the Diabetes Practice Group, Weight Management Practice Group and the Renal Nutrition Practice Group to name a few.
 
 How long will it last?  8 weeks ( May 16 – July 11)
 
Who is competing? 4 Fitness Groups (click to see their Facebook updates):
J&T Fitness

Insane Boot Camp 

Tiger Fitness 

Torturers Gym 

 
Each camp has nominated 5 individuals. Every week they will all be “weighed in”. At the end of eight weeks, the individual losing the most weight wins EC$2,000. There is also a 2nd winner for the person losing the greatest percentage of weight for a prize of $2,000. The winning camp for both winners also each wins EC$2,500.
 
HOW DO YOU TRACK THE PROGRESS?
-         Follow on Instagram, where a competition will be launched on May 23 for fans to VOTE for their favorite competitor. Fan favorite will win a BLU LIFE PLAY handset

-          Watch the videos posted on Facebook every Sunday, when all participants will be weighed in and fans can track the progress of their favorites

 


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