ANTIGUA & BARBUDA TOURISM AUTHORITY

NEWS AND SPECIALS

Back to Antigua & Barbuda Tourism Authority

A&B PARTNERS WITH MCCANN DEMAND TO CREATE A FEELING OF SPACE
Monday 6th July 2020

(St. John’s, Antigua) July 5, 2020 - The Antigua & Barbuda Tourism Authority is taking to TV for the first time this month – encouraging those dreaming of their next escape to consider the Caribbean country for their next post-lockdown getaway.

Working with McCann Demand, the campaign, ‘Your Space in the Sun’, invites people to discover a different kind of social distancing, thanks to its 365 beaches along 95 miles of coastline.

Using stunning aerial photography to demonstrate the feeling of space, the campaign has been created to position the destination as the perfect remedy for the 2020 blues – one without the crowds found elsewhere.

Colin James, Chief Executive of the Antigua & Barbuda Tourism Authority said: “Our islands have 365 beaches, an expanse of blue sea, and panoramic sunsets every night but broadly speaking, our awareness remains relatively low.  At a time when people are dreaming of being able to escape, we want to inspire people to broaden their horizons and consider Antigua & Barbuda for when they are ready to plan their next trip.

“The campaign represents our country and what we stand for beautifully – the idea of space is something we have in abundance and is undoubtedly what attracts people to visit. We’re very happy with the way this flows throughout all of the executions whilst maintaining a premium, aspirational feel.”

Hannah O’Neill from McCann said: “Antigua and Barbuda is without a doubt a luxury destination and our approach was to maintain a premium feel through contemporary and modern creative which centred on this feeling of space, all communicated through authentic imagery of what the islands have to offer.”

The TV ad is running on ITV Hub (VOD) within the UK throughout July.  The Your Space in the Sun campaign will continue to roll-out across digital platforms. The 30-second ad can be viewed here.

McCann Demand is part of McCann Worldgroup in the UK.

Credits:
James Hobbs – Senior Art Director
Jeremy Little – Senior Copywriter
Studio – Watkins Multimedia, Antigua & Barbuda


Click here for all News and Specials for Antigua & Barbuda Tourism Authority

 
connect with antiguanice.com
FacebookTwitterYoutubeNewsletterRSS

contact
NAME: Colin C. James
TEL: +1 (268) 562-7600
FAX: +1 (268) 562-7602
EMAIL: info@visitaandb.com
ADDRESS: ACB Financial Centre High and Temple Streets St John's Antigua
FIND US ON: Facebook Twitter
WEBSITE: Click here

news and specials

ANTIGUA AND BARBUDA 2021 EVENTS CALENDAR

Monday 30th November 2020
Checkout the events taking place in Antigua between January - March, 2021....
Read More

ANTIGUA AND BARBUDA LAUNCHES YOUR SPACE IN THE SUN SWEEPSTAKES

Monday 30th November 2020
Enter to win free airfare for 2 and 4 nights stay at Royalton Resort....
Read More

HOTEL INSPECTIONS & COVID-19 CERTIFICATIONS

Monday 23rd November 2020
Services will be temporarily suspended from December 15th, 2020 to January 15th, 2021....
Read More

BIG SUSTAINABLE WIN FOR ANTIGUA AND BARBUDA

Thursday 19th November 2020
Lonely Planet has named the twin-island nation 2021’s Emerging Sustainable Destination of the Year. ...
Read More

BELOW DECK SEASON 8, SET IN ANTIGUA

Wednesday 18th November 2020
The show’s airing in November perfectly coincides with the start of Antigua and Barbuda’s yachting s...
Read More

All News Stories and Specials


video
"The Beach is just the Beginning"