AMERICAN AIRLINES ENRICHES THE INTERNATIONAL TRAVEL EXPERIENCEFriday 11th January 2013
FORT WORTH, Texas – Just in time for the New Year, First Class and Business Class customers traveling internationally on American Airlines can now indulge in a host of new upgrades. The new premium inflight experience has launched onboard American’s 777-200ER, 767-300ER and 757-200 aircraft flying in Europe, Asia and long haul Latin America markets. American’s highly anticipated 777-300ER will also offer the elevated elements when the aircraft goes into service later this month.
“As we build toward a new, more modern airline, we have thoughtfully considered each detail of the international premium experience from beginning to end by providing high-quality amenities and dining options that our customers expect,” said Rob Friedman, American’s Vice President – Marketing. “By delivering a service that offers such personalization, we are able to provide an enhanced inflight experience that truly meets the expectations of our premium customers, and reminds them of home or their favorite restaurant.”
Upon boarding, First Class customers will receive a welcome aboard card and an amenity kit, stocked with Dermalogica® skincare products, that doubles as a tablet case. In addition, customers will enjoy upgraded closed-toe slippers, an additional pillow, and the choice of a specialty mimosa.
Business Class updates include new slippers and an amenity kit with Akhassa® cosmetics.
While inflight, First and Business Class customers can choose from new menu selections that will be served on updated, more modern china along with new flatware and upgraded linens. In addition, First Class customers will receive other specially designed items including a textured placemat, napkin ring, accent water glass and an amuse-bouche, a bite-size hors d'œuvre.
Designed to resemble the personalized service provided in an upscale restaurant, First Class customers’ entrees and beverages will be hand-delivered upon request. Food and beverage enhancements will include more variety and selections, including the introduction of a soup option, and a customizable pasta entrée – a first for an airline. First Class customers will also see an expansion of American’s signature sundaes with a featured sundae option, a breakfast card – similar to hotel room service, increased bread options and a pre-landing sweet treat and spa water.
A wine sampling will be offered inflight for First Class customers. Customers will receive a tasting card to assist in their selections for the remainder of the flight and all offerings will be specially chosen for the flight by American’s wine consultant, Ken Chase.
Business Class customers will also enjoy newly designed food elements and a customized sundae from the airline’s popular dessert cart.
In addition, premium class customers on the 777-300ER aircraft, set to begin flying on Jan. 31, will enjoy a walk-up bar with a selection of snacks, sandwiches and assorted sweets, available between the first and last meals.
These recent enhancements are another example of how American continues to invest in elements that will modernize its customers’ travel experience. The new international premium experience complements American’s array of products and services that together are building toward the new American. To learn more about American’s enhancements to the international travel experience, visit aa.com/flyincomfort.
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