ANTIGUA SAILING WEEK

NEWS AND SPECIALS

Back to Antigua Sailing Week

ASW SIGNS SPONSORSHIP DEAL WITH FEVER-TREE
Friday 10th March 2017

ST. JOHN’S, Antigua, March 10, 2017 - Antigua Sailing Week has added Fever-Tree, the world's leading premium mixer brand, as a significant sponsor and the event’s official mixer.
 
Since launching in 2005, Fever-Tree has established itself as the global mixer drinks experts, which pioneered a new premium mixer drink category worldwide. The brand has been at the forefront of the gin renaissance and continues to lead the global drinks trend towards simple mixability. There is now a range of 14 delicious Fever-Tree drinks, each of which has been crafted to perfectly complement the delicate flavor characteristics of the spirits they are intended to be mixed with, or to be enjoyed on their own.
 
International Marketing Director Richard Cuthbert said: “At Fever-Tree, it’s all about taste which is why co-founders Charles Rolls and Tim Warrillow have travelled to some of the most remote, beautiful and sometimes dangerous regions of the world to source the highest quality natural ingredients from small specialist suppliers.”
 
Named tonic of choice by the World’s Best Bars and Restaurants, Fever-Tree has received widespread acclaim from drinks critics, bartenders and gastronomes worldwide for its range of products. It has also built a reputation for delivering crowd pleasing bar activations at a host of prestigious sporting and premium lifestyle events in the UK and beyond.
 
Fever-Tree is fast gaining popularity within the international sailing community since its iconic bar activations and perfectly served drinks began delighting both sailors and spectators alike at Cowes Week in the UK. By partnering with Antigua Sailing Week, the brand is ready to extend its sailing series into a new territory and introduce the unique Fever-Tree experience to a wider international sailing audience.
 
“We have an intrepid attitude to venturing to the ends of the earth to source the highest quality botanicals for our products and this has many applicable connotations to the sport of sailing, meaning it’s a great platform to share the Fever-Tree event experience,” Cuthbert said.
 
During Antigua Sailing Week, Fever-Tree will bring its iconic bar experience to the island with special activities and drinks menus planned during daily Prize Giving Ceremonies, and at Fever-Tree’s own Race Day. For winners to celebrate in style, Cuthbert said, winning crews can expect to receive a great selection of prizes, including branded outerwear for victorious skippers through to cases of Fever-Tree, so successful crews can toast their victories in style.
 
When Fever-Tree hosts its pop-up bar on the lawn of the Antigua Yacht Club and at other venues throughout the week, sailors can expect an experience centered on great tasting, long mixed spirit drinks. Competitors and spectators alike will have an opportunity to sample and enjoy the full range of delicious Fever-Tree products which can also be enjoyed as delicious soft drinks.
 
Fever-Tree’s sponsorship deal with Antigua Sailing Week has provided a platform for the drinks company to form a relationship with local distributor Premier Beverages, which has been appointed the importer and distributor of Fever-Tree’s products within Antigua.
 
The partnership will also benefit local bartenders, who will be selected by Fever-Tree to participate in Skype training sessions, as well as in-person master-class sessions ahead of the start of Antigua Sailing Week on April 29th, 2017.


Click here for all News and Specials for Antigua Sailing Week

 
connect with antiguanice.com
FacebookTwitterYoutubeNewsletterRSS

contact
NAME: Antigua Sailing Week
TEL: +1 (268) 734-6366
EMAIL: info@sailingweek.com
        or: info@sailingweek.com
FIND US ON: Facebook
WEBSITE: Click here

news and specials

COUNTDOWN TO 2019 ANTIGUA SAILING WEEK

Friday 7th September 2018
The earlier you book flights, hotels, charters and berths – the sooner you can begin your countdown ...
Read More

ANTIGUA SAILING WEEK ROADSHOW

Friday 17th August 2018
Sailing Week Antigua Team (SWAT) has kicked off a busy summer promoting the 52nd edition of Antigua ...
Read More

PETERS & MAY RENEW SPONSORSHIP OF ANTIGUA SAILING WEEK

Thursday 16th August 2018
The official shipping and logistics partner for ASW will sponsor the 2019 & 2020 events....
Read More

NEW ASW RULES SEMINAR TO BE SPONSORED BY NEWPORT SHIPYARD

Friday 3rd August 2018
The new rules will take place before the start of racing at Antigua Sailing Week 2019....
Read More

NEW DOUBLE-HANDED CLASS TO FEATURE AT ANTIGUA SAILING WEEK

Monday 23rd July 2018
The double handed class will have its own start and courses will be carefully planned....
Read More

All News Stories and Specials


photo gallery
To view more photos of Antigua Sailing Week click here View Image Gallery

video
Antigua Sailing Week 2014: The Wrap-Up


whats on

ASW: PETERS & MAY ROUND ANTIGUA RACE

Saturday 27th April 2019. Read More

ANTIGUA SAILING WEEK 2019

Sunday 28th April 2019. Read More

ANTIGUA SAILING WEEK 2019

Monday 29th April 2019. Read More

ANTIGUA SAILING WEEK 2019

Tuesday 30th April 2019. Read More

ANTIGUA SAILING WEEK 2019

Wednesday 1st May 2019. Read More

All Whats On Listings